Our Purpose

Driving Systemic Interventions for Global Change

“To drive interventions of change that make a desirable future inevitable” 

Beyond the Status Quo

We believe that the greatest risk to our collective future is “Innovation Theatre”—visible activity that fails to create structural change.

In a world defined by the Great Transition, solving isolated problems is no longer enough. We exist to help leaders move from User-Centricity to Systemic Stewardship. By understanding the interconnectedness of industry, society, and the environment, we can design interventions that drive progress without compromise.

Enabling Desirable Futures

We focus on the problems that traditional consulting ignores—the ones that cross industries, borders, and cultures.

  • The Goal: To move from fragmented ideas to cohesive, systemic shifts.

  • The Impact: Ensuring that decarbonisation, circularity, and AI integration (to name a few) are built into the very architecture of the global economy.

  • The Outcome: A resilient future that is designed, not left to chance.

Our Why

Our Purpose: to provide the systemic architecture that enables the world’s most influential organisations to leave the world better than they found it.

Our Vision: a global economy where industrial growth and planetary health are no longer in conflict, but are harmonised through intentional, systemic business design.

Our Mission: to map 1,000+ complex industrial ecosystems, equipping leaders with the tools, mindsets, and playbooks required to transform “Wicked Problems” into systemic opportunities for change.

We’re accelerating our planet’s transition to sustainable business.

SYSTEMIC HONESTY

We use complexity to reveal truth and identify true leverage points, never to hide inertia.

ACADEMIC INTEGRITY

We apply the rigour of Imperial College to solve real-world industrial and societal crises.

GENERATIVE ACTION

We ensure every intervention leaves the ecosystem more capable and resilient than we found it