CAPABILITY UPGRADE
Systems Thinking for Innovation & Design Teams: Tackling Complex Challenges in the Age of AI & Sustainability
The Challenge
Customer-centric approaches like Design Thinking and Lean Startup were built for the “simple” era of product-market fit. But today’s challenges—from supply chain resilience to industrial decarboniaation—are not just “user” problems; they are systemic friction points.
If your team is trying to solve global, multi-stakeholder challenges using tools designed for app development, you are hitting a structural wall. You are optimising parts of a system while the whole system is shifting.
Systems Thinking for Innovation & Design Thinking Teams
Our training is a focused intervention for teams already fluent in Design Thinking, Lean Startup, and Business Model Innovation. We don’t replace your existing toolkit—we provide the structural upgrade needed to apply it to “Wicked Problems.”
We transition your teams from mapping customer journeys to authoring system interventions.
Who It’s For
This capability upgrade is specifically engineered for professionals operating at the intersection of strategy, innovation, and industrial change. If you are responsible for addressing challenges that span multiple stakeholders, value chains, or regulatory landscapes, this framework provides your operational machinery.
Core Practitioners:
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Strategy & Innovation Leaders
To move beyond product portfolios and lead systemic business design. -
Sustainability & ESG Managers
To transition from high-level reporting to structural industrial implementation. -
Service & Experience Designers
To evolve from user-centric journeys to ecosystem-scale architectures. -
Business Designers & Analysts
To identify and map the hidden causal dynamics that drive or stall growth. -
Product & Tech Strategists
To manage the unintended consequences of rapid technological acceleration.
How does it work?
Our approach is built on the reality that complex problems cannot be addressed with generic workshops. We provide a structured, high-fidelity intervention developed in partnership with Wicked Acceleration Labs at Imperial College London. These aren’t just training modules; they are leading frameworks and toolsets deployed by Global organisations to navigate systemic shifts.
MASTERY ROADMAP
Module 1: Systems Diagnostics & Root Cause Analysis
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The Shift: Move from treating surface-level symptoms to identifying systemic drivers.
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Capability Asset: Diagnostic Framework—a tool for distinguishing between simple, complicated, and wicked problem spaces.
Module 2: Ecosystem Architecture & High-Fidelity Mapping
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The Shift: Transition from linear customer journeys to multi-stakeholder ecosystem maps.
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Capability Asset: Authored System Maps—visualiSing the invisible web of partners, suppliers, regulators, and feedback loops.
Module 3: Causal Dynamics & Lever Identification
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The Shift: Validate the underlying interactions that cause systems to stall or accelerate.
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Capability Asset: Leverage Map—identifying the high-impact “points of change” where a small intervention creates a massive systemic shift.
Module 4: Intervention Engineering & Business Design
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The Shift: Move beyond “feature” development to engineering structural interventions.
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Capability Asset: Intervention Matrix—prototyping solutions that deliver business value while simultaneously addressing systemic friction.
Module 5: Stress-Testing & Consequence Modeling
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The Shift: Predict and mitigate the unintended outcomes of change before they disrupt the strategy.
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Capability Asset: Impact Roadmap—a “pre-mortem” framework to identify and manage systemic feedback and “rebound effects.”
Module 6: Implementation & Systemic Stewardship
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The Shift: Install the permanent infrastructure needed to monitor and scale solutions across the ecosystem.
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Capability Asset: Listening Infrastructure—a roadmap for real-time systemic monitoring and long-term industrial impact.
FREE Systems Mapping Toolkit for Beginners
Start your intervention today. Download our tooling framework to begin mapping your first system.
Get Access Now!What You’ll Achieve
We don’t just measure course completion; we measure the shift in your team’s ability to drive systemic intervention. By the end of this mastery programme, your teams will achieve:
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Systemic Intelligence: The ability to deconstruct “Wicked Problems” and identify the highest leverage points for intervention within your industry’s value landscape.
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High-Fidelity Authoring: Mastery of proprietary mapping tools to visualise complex stakeholder ecosystems, causal loops, and invisible friction points that stall innovation.
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Strategic Risk Mitigation: The capability to model unintended consequences and “rebound effects,” ensuring interventions are resilient and de-risked before full-scale deployment.
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Business Design Synthesis: The skill to bridge the gap between “Sustainability Goals” and “Business Model Innovation,” creating value across People, Planet, Profit, and Progress.
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Institutional Readiness: A shared language and toolkit that reduces internal friction, allowing innovation teams to communicate complex systemic risks and opportunities to C-suite stakeholders.
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Measurable Capability Growth: A documented baseline and post-intervention maturity report, providing evidence of your team’s evolved ability to manage complexity.
Collaborate Remotely
No problem. We can guide and facilitate our programs fully hybrid or in person using some great tools to get the job done. Reach out to learn more.
Start Your Learning Intervention
DESIGN YOUR CUSTOM TRAINING PATH
Every challenge is unique. Contact us to audit your team’s current innovation maturity and configure a custom training programme—from Circularity to Deep Tech Acceleration.

