Digitalisation Value Proposition Canvas
Describe your digital product, service or transformation and how it solves needs and problems
At the level of digitalisation, how you intend to add value to problem solving
Compared to your competition, how you are adding higher forms of value
What does it do?
Helps you clearly articulate your digitalization value proposition statement for a new innovation. Guides you through the process of defining how your digital solution addresses specific customer needs and creates unique value.
- Pinpointing the specific needs and problems your digital solution aims to solve for your customers, users, or buyers.
- Detailing how digital tools, platforms, data, or automation enable the solution, create new value, or enhance existing value.
- Articulating the concrete outcomes your solution seeks to achieve for all stakeholders.
- Clearly stating what makes your solution different from existing situations or competitors, including specific digital advantages.
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Also available on Miro for remote team collaboration
When to use it
This tool is ideal for use when you are:
Developing a new digital product, service, concept, intervention, initiative, or business idea.
Trying to clearly articulate the value of your digital innovation to stakeholders.
In the early stages of ideation and concept generation.
Refining your understanding of customer needs and problems in a digital context.
How to use it
STEP 1
Fill in your “[product, service, concept, intervention, initiative, business idea name…]”.
STEP 2
Identify the “needs and problem(s) of [problems 1, 2, 3…]” that your solution addresses. Tip: Refer to the “130+ Value Types Tool” to help you understand your values.
STEP 3
Explain “how digital tools, platforms, data or automation enable the solution, create value or enhance existing value” to address the identified problems.
STEP 4
Describe the “concrete outcomes seeking to achieve for all stakeholders” that result from your combined layers of value. Identify “the existing situation or competitor”. Clearly state “key value enablers and/or differentiators, including specific digital advantages if applicable” that make your solution different.
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