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Critical Assumption Identifier Cheat Sheet

Ask the right questions to get to your leap of faith assumptions, fast!

Questions to help you uncover PEOPLE critical assumptions
Questions to help you uncover PLANET critical assumptions
Questions to help you uncover PROFIT critical assumptions
Questions to help you uncover PROGRESS critical assumptions

What does it do?

Makes it quick easy to identify and uncover your most critical leap of faith assumptions across People, Planet, Profit and Purpose dimensions.

  • Quickly ideate on your assumptions across each phase
  • Ask the right questions to get the right assumptions
  • Trigger your thinking about other assumptions to uncover

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Also available on Miro for remote team collaboration

When to use it

Use this cheat sheet throughout the innovation process when you need to ideate to identify critical leap of faith assumptions to prioritize and then test through experimentation design.

Usually this happens after creating a new concept with features or after generating a new business model to test with key stakeholders and partners.

How to use it


Refer to the cheat sheet questions depending on the stage of the innovation process you’re currently at.


As a team go through each question and generate as many assumptions statements as you can think of. Remember: assumptions are ‘beliefs or ideas we hold to be true, often with little or no evidence required‘.


Prioritize your assumption types across PEOPLE, PLANET, PROFIT & PROGRESS to enable you to identify the most critical ones to test and experiment on first.

Get in touch!


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