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New Concept Card Tool

Present your new idea as a concrete concept to explain & take forwards to test & (in)validate

New Concept Card on white A4 paper as mockup detailing concept name, customer type, pains and problems, solution, a visual, and innovation type from incremental to architectural
Define your key customers or stakeholders
Describe your customer pains & problems
Describe your concept solution features
Make a visual of your concept in reality
Define the innovation type

What does it do?

Allows you to move from the ideation phase into testing and prototyping with ease! Make a clear articulation of the customer or stakeholder value you’re bringing with clear understanding of the solution features.

  • Helps you clearly articulate new ideas clearly & efficiently
  • Enables you to focus on your customer, user or stakeholder needs
  • Helps you quickly present ideas to stakeholders for feedback
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Also available on Miro for remote team collaboration

When to use it

Use this important canvas once you have completed your ideation rounds.

Once you have narrowed down to the most interesting ideas, create a New Concept Card to allow you and the team to fully align on what new innovation you are proposing.

Use each step of the card to help you formulate your concept more clearly before moving into prototyping and testing.

How to use it


Take your new idea post-its from your shortlisted items during ideation.


Go through each step of the canvas, entering in only the most essential and useful information #lessismore


Make sure you visualize your new concept from your customer or buyers point of view! This will help you when explaining your new idea to other teams, customers and stakeholders for critical feedback.


Spend some time considering the type of innovation you are proposing. How does it link back to corporate strategy exactly?

Get in touch!


Reach out to organize a quick call to discuss your innovation challenges and how we can help




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