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Stakeholder Interest Matrix Canvas

Identify and prioritize most important ecosystem stakeholders to engage in your sustainability or wicked problem initiative.

ecosystem stakeholder interest matrix tool canvas
Not interested but highly vital stakeholders!
Not interested and not needed stakeholders
Highly interested, highly vital stakeholders
Not needed, but highly interested stakeholders

What does it do?

Understand and identify which ecosystem challenge stakeholders are most vital, but not interested to engage with your challenge domain. Helps you to figure out which stakeholders you must encourage and convince to be part of your sustainability challenge in order for it to succeed and drive positive impact on the world.

  • Conduct a critical discussion about your essential stakeholders
  • Identify stakeholders most essential to your challenge domain success
  • Uncover stakeholders who are not currently interested but vital to engage and onboard

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Also available on Miro for remote team collaboration

When to use it

Use this canvas after you have created your ‘as is’ stakeholder map for your specific challenge space or domain.

Once you have identified your key stakeholders, use this tool to help you prioritize and uncover the most important stakeholders to engage and involve in your challenge space.

You will then be able to identify the key stakeholders needed to drive impact and change, but who are not yet motivated to be involved. These are the stakeholders to focus on first, because without them, positive impact and outcomes will not be possible.

How to use it


Create your ecosystem stakeholder map for your specific sustainability challenge domain before using this tool.


Use the matrix to prioritize your stakeholders. Think about whether your stakeholders are interested and/or vital to solving your sustainability challenge domain.


Stakeholders in the upper-left pink box are ‘not interested, but vitally important’ are the stakeholders that need to be onboarded to your challenge domain.

Hint: use the Ecosystem Stakeholder Empathy Map tool to help you figure out what could be blocking your stakeholder from engaging in your challenge space.

Get in touch!


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