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130+ Value Proposition Types

Explore all the different value types across People, Planet, Profit & Progress in one place

130+ Sustainable Business Value Types Wheel Tool
Understand your individual People value types
Figure out which Planet value types your delivering
Your business model Profit value types
Your technological Progress value types being created

What does it do?

Your single reference point for all the ways in which you can deliver value to your stakeholders across People, Planet, Profit and Progress. This tool helps you think broadly about the type of value possible within new concepts or business models.

  • Understand all value types new innovation
  • Easy to find under sub-categories
  • Suitable for all types of sustainable business innovation projects

All our downloads are licensed under Creative Commons 4.0. Feel free to use them in your workshops, ideation sessions, design sprints, accelerators & coaching without modifying. Sharing — You may copy & redistribute. Attribution — You must give credit & indicate if changes were made.
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Also available on Miro for remote team collaboration

When to use it

You should use this poster tool once you have gone through the ideation process during an innovation cycle. You should already have a clear concept card completed or prototype business model in place. Once defined, use this poster tool to help you figure out what ‘value’ you intend to deliver to your stakeholders.

Remember, you need to forget about your amazing features and technologies! You should focus on the more abstract value your concept or business model brings to your stakeholder ecosystems.

How to use it


Review each of the sub-categories within People, Planet, Purpose and Profit quadrants.


Choose a maximum of three value types per quadrant, so you have no more than 12 in total for your new sustainable innovation concept or business model.


Use the Sustainable Value Proposition Canvas to help you craft a concise elevator pitch of the value you are bringing to your ecosystem stakeholders.

Get in touch!


Reach out to organize a quick call to discuss your innovation challenges and how we can help




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