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44 Lean Startup Experiments Cheat Sheet

Quick overview of Lean Startup experiments to run on your critical assumptions

List of 44 Lean Startup Experiments to run in two columns with titles and subtitle descriptions for each
44 most commonly used Lean Startup experiments to refer to
Simple explanations detailing each experiment type to run

What does it do?

Gives you a quick overview of the most commonly used Lean Startup Experiment types to run.

Allows you to quickly read an overview of all your experimentation types to apply to your most critical leap-of-faith assumptions within your features and concepts.

  • Quickly and easily refer to your experimentation options
  • Choose the right experiment for your assumptions types
  • Consider & choose the right sustainability experiment, fast!
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Also available on Miro for remote team collaboration

When to use it

Use this cheat sheet once you have created Lean Experiment Cards for each of your critical assumptions within your New Concepts.

This tool is very useful to get a quick overview of your experiment types after you’ve gone through the ideation and new concept refinement phases, either in an innovation cycle or Innovation Design Sprint.

How to use it


As a team, review the entire experimentation cheat sheet in pairs.


Shortlist 5 or 6 experiment types, suitable to apply to your specific critical assumptions.


Discuss if you can combine several assumptions into a single experiment type.

Get in touch!


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